Cybersecurity Frameworks: Digital Asset Protection with NIST & ISO 27001

A diverse group of cybersecurity professionals in a modern office, engaged in a discussion around digital asset protection strategies with laptops showing the NIST and ISO 27001 frameworks, and a projector displaying a diagram of cybersecurity protocols.

What are NIST and ISO 27001 frameworks If you’re trying to protect anything digital — product data, customer profiles, invoices, engineering work — you’re probably already juggling too many systems: firewalls, backups, password managers, VPNs, who has access to what… and that’s before you ever touch compliance. This is where cybersecurity frameworks step in. Specifically, … Read more

Conversion Funnels: Digital Marketing Optimization with Google Analytics & Hotjar

A digital marketer in a modern office examining conversion funnel metrics on a laptop, with Google Analytics and Hotjar dashboards visible on the screen. The workspace is bright and organized, featuring plants and motivational posters, while the marketer takes notes and enjoys a coffee mug beside the laptop.

Setting Up Google Analytics for Funnel Tracking Before anything else, you’ll want to make sure your Google Analytics (GA) property can actually understand what your funnel steps are. GA4 makes this a little more awkward than Universal Analytics did—especially since there’s no “Goal Funnel Visualization” anymore. Thankfully, you can build funnel exploration reports manually. But … Read more

Eisenhower Matrix: Digital Decision Making in Google Sheets & Excel

A person sitting at a desk in a bright, modern office, looking at a computer screen showing a colorful Eisenhower Matrix in Google Sheets, with sticky notes and a calendar visible in the background.

Understanding the Eisenhower Matrix Framework Before diving into Google Sheets or Excel, it’s worth exploring what the Eisenhower Matrix actually is and why it has stuck around past paper planners into digital life. It’s named after Dwight D. Eisenhower, a former U.S. president who allegedly used this method to prioritize tasks based on two criteria: … Read more